2000
WESSANEN Koninklijke nv - Amstelveen, NL
July 2000 - July 2001
· Dailycer SAS, Poissy, France
August 2001 - Present
. Tree of Life, Inc., St. Augustine, FL, USA
1998-1999
BERNIER-WEBER INC. d/b/a Food Attitude - New York, NY, USA
$3 million major upscale fresh pastries wholesaler with 60 employeesFebruary 1999 - November 1999
Special event manager
Responsible for developing, marketing, promoting and selling theme cakes, wedding cakes and custom-made cakes to food services, corporations, executive dining rooms, upscale hotels, restaurants, caterers, exclusive social/golf clubs and retail customers.
· Achieved 25% growth in 1999 in extremely competitive New York dessert market
· Managed existing accounts and opened several new accounts with follow-up for problem solving, quality control maintenance, and financial negotiations
· Collaborated to the creation, development and pricing of new products
· Developed and launched the website weddingcakeonline.com
· Researched and conceived the project birthdaycakeonline.com enabling online salesDecember 1998 - November 1999
Marketing and communication coordinator
· Researched and analyzed industry trends and lent expertise and skills to the creative planning and execution of marketing and advertising campaigns
· Rebuilt the client database for better market segmentation and precisely targeted mailings
· Created and oversaw product information and promotion mailings as well as news release
· Developed sales and communication tools for the sales representativesMarch 1998 - November 1999
Sales & Promotion
· Introduced our new website foodattitude.com to existing & potential clients
· Defined and oversaw all promotion actions (eg. Samplings in specialized stores and shows...)1997
Indiana University of Pennsylvania - Indiana, PA
Graduate assistantship
10 hours/week at the Finance & Accounting Departments
Assisted in faculty research projects including library research, computer data entry and analysis, editorial assistance in research and other document preparation; also assisted in faculty/department chair's various administrative teaching/research/university service duties.
Summer 1996 3-month internship in the CEFPF - Paris, France
Centre Europeen de Formation a la Production de Films
Association offering training for would-be movie/TV producers and scenarists
Conducted research on the firm's competitors and on possible new sources to finance its programs: dealt with main actors in the industry, synthetized findings in two strategic reports. Also telemarketed the training programs.Summer 1995 3-month internship in the Southwestern Company - Nashville, TN
Book publisher and seller
Door-to-door educational book seller in Denver, CO
After a week training in Nashville, the company considered me an "independent dealer". Developed strong communication skills running my own direct sales business: looking for customers, taking orders, purchasing the books from the company and delivering them to the customers.August
1994
Internship in Mega Press - Paris, France
Video game magazines publisher
Performed clerical duties at the customer service. Observed and helped in the conception of a magazine from start to finish.