In the ever changing world of gyms and workout centers, the four Montanari brothers have that Midas touch. Their business is 'ever changing' in the notion that someone, somewhere develops a fitness program that outshines others or offers a new line on a standard exercise. Sure, Gold's offers the tried-and-true free weights and weight machines. But with an expanding clientele, the Elm City-born brothers have made alterations across the board. With their customers evenly split between cardiovascular and weight training, Gold's includes such pulse-racing, sweat-inducing programs as aerobics, spinning, bikes, stair machines and yoga. The essence of Gold's success? "No gimmicks," says spokesman Jerry Montanari. "Just truth." - New Haven Advocate