Claims for Dietary Supplements
An important criterion for distinguishing between a supplement and a drug are
the claimed benefits from its intended use. A critical but confusing distinction
is that between a permissible "structure/function" claim and an impermissible
"health" claim. This is also an essential component of the labeling requirement
for dietary supplements. A direct claim that a product cures, mitigates, treats,
or prevents a disease will subject it to regulation as a drug. However, the
DSHEA provides certain "safe harbor" claims of nutritional support for the
use of dietary supplements.4 These permissible claims include a benefit related
to a classical nutritional deficiency disease which also discloses the prevalence
of such disease in the United States, or a claim that general well-being can be
derived from the consumption of the dietary ingredient. In addition, a claim of
a role of the nutrient or dietary supplement in affecting the "structure or
function" in humans, or a description which characterizes the documented
mechanism by which the ingredient acts to maintain structure or function, is
also permissible. Under the original FDC Act, a product that is "intended to
affect the structure or any function of the body" was ordinarily subject to
regulation as a drug. However, this limitation has not traditionally been applied
to foods and now also does not apply to dietary supplements within the scope
of the DSHEA. The distinction is, however, subtle. For foods, claims such as
calcium helps build strong bones or protein helps build strong muscles have
been tolerated by the FDA as acceptable. The FDA has provided an
illustration of the delicate contrast between these claims in explaining
statements associated with the use of cranberry juice cocktail or supplements.
A claim that a cranberry product helps to "maintain urinary tract health" is
likely to be a permissible claim (so long as it is truthful and not misleading),
while a claim that the same product "prevents the recurrence of urinary tract
infections" is impermissible. The stated reason is that the former is not a
health claim because no specific disease is mentioned either explicitly or
implicitly.
In 1998, the FDA proposed a new rule to help clarify the distinction between a
permissible structure/function claim and an impermissible disease claim.5 It
began by defining a disease as:
"...any deviation from, impairment of, or interruption of the normal
structure or function of any part, organ, or system ... of the body that is
manifested by a characteristic set of one or more signs or symptoms,
including laboratory or clinical measurements that are characteristic of
a disease."
Significantly, the characteristic laboratory or clinical measurements of a
disease include elevated cholesterol, uric acid, blood sugar, and other lab
determinations, while the characteristic signs would include elevated blood
pressure and other physical signs. The FDA proposed ten criteria to use in
identifying disease claims which would be impermissible for a dietary
supplement. The pharmacist should be aware of the subtle distinctions
between permissible and impermissible claims made by supplement
manufacturers and labels as an aid in interpreting their meaning. These criteria
are:
1. A claimed effect on a specific disease or class of diseases. An
impermissible claim would be that a product protects against the development
of cancer or reduces the pain and stiffness associated with arthritis. However,
a claim that a product promotes relaxation or helps maintain cardiovascular
function and a healthy circulatory system would be permissible.
2. A claimed effect on a sign or symptom which would be recognizable to a
health care professional or consumer as characteristic of a specific disease.
For example, a claim that a product reduces joint pain, lowers elevated
cholesterol, or improves urine flow in men over 50 would be recognized as a
laboratory or clinical characteristic of certain disease states and would be
impermissible. On the other hand, a claim that a product inhibits platelet
aggregation or reduces stress and frustration does not refer to a specific
disease and is permissible. Less clear cut are claims that a product would
help maintain a normal function such as a healthy cholesterol level or
regularity. The FDA has requested comments on these types of claims.
3. A claimed effect on a consequence of a natural state that may be
associated with characteristic abnormalities. A claim that a product helps
toxemia of pregnancy, premenstrual syndrome, or decreased sexual function
would be recognizable as constituting an abnormality, while a claim that a
product is for men over 50 or meets the nutritional needs of pregnancy would
be permissible.
4. Claimed effects on a disease through a product name, publication, or
illustration. A product called "Heptacure" or "Carpaltum" implying an effect on
a liver problem or carpal tunnel syndrome would not be permissible, but a
product called "Cardiohealth" would be allowable. A picture, symbol, or other
illustration which suggests an effect on a disease also would not be
permissible. Some examples cited by the FDA include a reference to
prescription use, pictures of organs, or an electrocardiogram tracing.
5. A claim that a product belongs to a class of drugs. Identifying a product as
a antibiotic, analgesic, diuretic or other accepted drug class would not be
acceptable, while calling a product an "energizer," "rejuvenator" or "revitalizer"
would be allowed.
6. An implied claim that a product is a substitute for a therapeutic product,
such as calling a product "Herbal Prozac," would also not be permissible.
7. A claim that a product augments or is an adjunct to a therapy or drug
would be a disease claim.
8. A claim that a product has a role in the body’s response to disease. A
claim that a product affects the body’s ability to kill a pathogen or supports
the body’s ability to treat infection would not be permissible, while a claim
that a product supports the immune system would be acceptable.
9. A claimed effect on adverse events associated with disease therapy. A
claim that a product reduces the nausea associated with chemotherapy or
helps avoid diarrhea associated with antibiotic therapy would be an
impermissible disease claim, but a claim that the product helps maintain
healthy intestinal flora would be permissible.
10. Finally, the FDA reserved a "catch all" category for claims that otherwise
suggest an effect on a disease. As noted above, a manufacturer making a
permissible claim must notify FDA within 30 days of making such a claim.
Labeling
Another important aspect of the DSHEA is the labeling requirement for
dietary supplements. One part of the labeling regulation addresses the use of
various claims about the supplement’s health benefits.2 This is similar to the
distinction between permissible and impermissible claims described above. A
label which expressly or implicitly promoted a health claim would be
unacceptable. Under the DSHEA, supplement manufacturers are allowed to
use three types of claims when appropriate: nutrient-content claims, nutrition
support claims, and disease claims. A nutrient-content claim describes the
level of a nutrient in a supplement. For example, a supplement could be labeled
as "high in calcium" or "an excellent source of Vitamin C" if sufficient
quantities of the claimed nutrient may be found in the product. Nutrition
support claims may describe a link between a nutrient and a deficiency state
that would result from a lack of the nutrient in the diet. When this type of
claim is used, the label must state the prevalence of the nutrient deficiency in
the United States. For example, a vitamin C product could state that vitamin C
prevents scurvy. The nutrient support claims also include structure/function
claims (see above) which refer to the nutrient’s effect on the overall structure
or function of the body. For example, a label may say that calcium builds
strong bones or that antioxidants maintain cell integrity. A disease claim shows
a link between a particular substance and a health-related condition. These are
authorized by the FDA based upon a review of scientific evidence or may be
based upon an authoritative statement from certain scientific bodies such as
the National Academy of Sciences. Some acceptable disease claims include:
the link between calcium and osteoporosis; the link between folic acid and a
decreased risk of neural tube defects in pregnancy; and the link between
psyllium seed husks along with a low cholesterol and fat diet and coronary
artery disease. In all of these instances, there must be adequate
(therapeutically relevant) amounts of the nutrient in the product to justify the
claim and the claim must be made in compliance with the FDA resolution.
It should be remembered that a manufacturer can use a structure/function
claim without prior FDA authorization. The claim must be based upon the
manufacturer’s review and interpretation of the scientific literature and must
be supportable by the manufacturer, but the manufacturer is not obligated to
provide the FDA with the documentation prior to marketing. When a
structure/function claim is used by the manufacturer, the label must be
accompanied by a disclaimer that states:
"This statement has not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure or prevent any disease."
The second sentence, it may be recalled, defines a drug. If a product promotes
itself as diagnosing, treating, curing, or preventing a disease (see guidance
above), the FDA may advise the manufacturer to revise or delete the claim.
The use of the disclaimer, however, cuts both ways. While the disclaimer
permits the manufacturer to make certain statements about the product, there
is also no independent source which can be used by the consumer as a
guardian of the product’s effectiveness. This is unlike the situation for drugs
which receive FDA approval. The pharmacist who investigates and
understands these claims can help to fill this void for the consumer.
More complete labeling of supplements will be required in 1999. Among the
revised requirements for inclusion on the labels of supplements are: a
supplement facts panel listing the name, quantity, serving size, and total weight
of each ingredient; a list of other ingredients (e.g., excipients) in descending
order of predominance; the net quantity (e.g., number of capsules); directions
for use; the identity of any plant part from which a botanical ingredient is
derived; the name and place of business of the manufacturer, packer, or
distributor; and the term dietary supplement. If it the product claims to
conform to an official compendium (e.g., USP), it must meet those
specifications.
A more controversial aspect of labeling is the use of publications and other
supporting documents which could circumvent the ban on health claims. The
DSHEA exempts publications used in connection with a sale even though the
publication may contain information of a therapeutic nature. The exemption
applies so long as the publication does not accompany the product and is not
part of an integrated plan to promote the product. Supporting publications
include articles, book chapters, and official abstracts of peer-reviewed
scientific publications which appear in the article and are prepared by the
author or editor. In order to qualify as an exemption, the publication:
(a) must not be false or misleading;
(b) cannot promote a particular manufacturer or brand;
(c) must present a balanced scientific view of the available
information;
(d) must be reprinted in its entirety; and
(e) the display of the material in a retail store must be physically
separated from the dietary supplements and may not contain
appended stickers.