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SK Sports Online Privacy Policy

Because this Web site wants to demonstrate their commitment to users' privacy, they have agreed to disclose their information practices.

If users first have questions or concerns regarding this statement, they should first contact SK Sports Online customer service.

Scope

This Privacy Policy covers SK Sports Online treatment of personally identifiable information that we collect when you are on the SK Sports Online web site and when you use our services. This policy also covers our treatment of any personally identifiable information that our business partners or customers share with us.

This policy does not apply to the practices of companies that SK Sports Online does not own or control, or to individuals that SK Sports Online does not employ or manage, including operators of sites to which you may link from the SK Sports Online web site(s). This policy also does not apply to any off-line collection of personally identifiable information or the treatment of the same when such information is collected outside of the SK Sports Online site.

What information do we gather?

The only individually identifiable information that we collect about you is that which you choose to share with us in registration, when using our products and services, or when responding to offers from SK Sports Online or from our business partners or customers.

We also collect information about aggregate site usage. Statistics that we gather about unique visits, referring URL's, repeat visits and page views are all based on IP address, and are not associated with your personal information.

In short, the information you provide us can help us understand how to make our Web site more useful to our users.

Opting-Out.

We do not share your personally identifiable information with anyone, unless we tell you otherwise when we collect the information, you "opt-in" to having your information shared with third parties, or we have informed you of a change to our privacy policy so that you can choose to opt out.

When we ask you for personal information, such as the kind of information we may ask you for through a survey, we will tell you if we intend to share it with others. Once you have "opted in" and agreed that your information may be shared with third parties or you have responded to an offer by any third party on the SK Sports Online Web sites, SK Sports Online can no longer update any of your personally identifiable information that has been transferred to such third parties or opt you out of such third parties so that you no longer receive their promotional and/or marketing information. Instead, you must either contact that third party or refer to their privacy policy to update your personally identifiable information or to let them know that you no longer want to receive promotional and/or marketing information about their products, services, or offerings.

What information do we collect?

The only individual identifiable information that we collect about you is that which you choose to share with us in registration, when you use our products or services that require you to provide personal information about yourself, when responding to offers from SK Sports Online or from our third party business partners or advertisers, or when responding to surveys from us or our third party business partners (including without limitation surveys for online advertising brand effectiveness). As stated earlier, this information will be closely protected and used for internal purposes only, unless we tell you otherwise when we collect the information, you have consented by "opting in" to be contacted by SK Sports Online its partners and advertisers, and other third parties, or we have informed you of a change to our privacy policy so that you can then choose to opt out. We will never willfully release your personal information to any third party without providing you notice unless: you direct us to enter you in a contest; sign you up for a service which is sponsored by one of our partners; you otherwise "opt in" to have your information shared with third parties; we respond to subpoenas, court orders or legal process; we find your actions on our Web site violate our Terms of Use or any of our usage guidelines for specific products or services (and then only to pursue appropriate action); or we transfer your information in connection with a sale, merger, transfer, exchange, or other disposition (whether assets, stock or otherwise), of all or a portion of a business of SK Sports Online If, however, as a result of the business transfer your personal information will be used in a new and different manner, then you will have a choice as to whether to allow this new use.

We will also collect information about aggregate Web site usage. Statistics that we gather about unique visits, repeat visits and page views are all based on IP address, not on your individual activities.

The information we gather is supplemented with information provided by third party sources and may be used to derive additional data to enhance our databases. For example, zip code information you provide may be used to derive city and state information or may be used to add demographics data.

Changes to the SK Sports Online Privacy Policy.

SK Sports Online may amend this policy from time to time. If we make any substantial changes in the way we use your personal information we will notify you by posting a prominent notice in our privacy policy or in other locations on our Web site or by sending you an email to inform you of our updated privacy policy. Users will have a choice as to whether or not we use their information in this different manner. However, if users have opted out of all communication with the Web site, or deleted/deactivated their account, then they will not be contacted, nor will their personal information be used in this new manner.

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