INTRUSIVE:

 "Never before the advent of radio did advertising have such a golden opportunity to make an ass out
   of itself. Never before could advertising be so insistent and so unmannerly and so affront its audience."
          - William J. Cameron (1938), director of public relations for Ford Motor Company, quoted in Jackson
        Lears, Fables of Abundance: A Cultural History of Advertising in America, 1994, New York:
        BasicBooks, p. 238-39.
 

     "A good advertising man is a first-class pragmatist. If he has any basic theorem at all, it is that most
 advertising is an intrusion upon the time and attention of people; a justifiable one but an intrusion
 nonetheless. The reader has bought the magazine for something other than the ads . . . Therefore the
 copywriters undertake to stop him in spite of himself."
          - Albert Lynd, quoted in Edward F. Murphy, The Crown Treasury of Relevant Quotations, 1978,
        New York: Crown Publishers, p. 15.
 

     "When executing advertising, it's best to think of yourself as an uninvited guest in the living room
        of a prospect who has the magical power to make you disappear instantly."
          - John O'Toole, The Trouble with Advertising . . ., 1981, New York: Chelsea House, p. 96.
 

     "Commercial society regards people as bundles of appetites, a conception that turns human beings
 inside out, leaving nothing to be regarded as inherently private. Commercial society finds unintelligible
 the idea that anything - an emotion, activity, or product - is too 'intimately personal' for uninhibited
 commercial treatment."
       - George Will (1975), quoted in Stephen Donadio, The New York Public Library: Book of
        Twentieth-Century American Quotations, 1992, New York: Stonesong Press, p. 71.
 

COMMUNICATION:

     "Advertising doesn't create a product advantage. It can only convey it."
          - William Bernbach, quoted in Bill Bernbach said . . . (1989), DDB Needham Worldwide.
 

     "The truth isn't the truth until people believe you, and they can't believe you if they don't know what
  you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen
  to you if you're not interesting, and you won't be interesting unless you say things imaginatively,
  originally, freshly."
          - William Bernbach, quoted in Bill Bernbach said . . . (1989), DDB Needham Worldwide.
 

     "It is insight into human nature that is the key to the communicator's skill. For whereas the writer is
  concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen."
          - William Bernbach, quoted in Bill Bernbach said . . . (1989), DDB Needham Worldwide.
 

     "Advertising says to people, 'Here's what we've got.  Here's what it will do for you.
        Here's how to get it.'"
          - Leo Burnett, quoted in 100 LEO's, Chicago, IL: Leo Burnett Company, p. 50.
 

     "Words give you a medium, if you will, and make your message part of the human thought process.
 Words are as portable as the human being who hears them."
          - James J. Jordan, Jr., quoted in Randall Rothenberg, Where the Suckers Moon: An Advertising Story
          (1994), New York: Alfred A. Knopf, p. 107.
 

     "I do not regard advertising as entertainment or an art form, but as a medium of information."
          - David Ogilvy, Ogilvy on Advertising, 1985, New York: Vintage Books, p. 7.
 

     "As advertising blather becomes the nation's normal idiom, language becomes printed noise."
          - George Will (1976), quoted in Stephen Donadio, The New York Public Library: Book of
        Twentieth-Century American Quotations, 1992, New York: Stonesong Press, p. 71.