Patricia A. Wolesky

E-mail: pwolesky@earthlink.net

Marketing Communications or Web management position, involving planning and implementation of comprehensive promotional plans through a variety of media.

• Revitalized public image of small company through new design and content of product literature, revised Web site, and extensive public relations work. Enhanced communications with user community by establishing user group and advisory board and by customer extranet extension of company Web site.
• Established an "industry leader" image for my company in the Product Data Management marketplace through trade show presence, literature, articles, speaker placement, and promotional pieces. Revenues grew from $8M to $19.9M in the course of a year.
• Initiated and implemented marketing and training programs for newly formed division. Developed initial business and promotional strategies, and implemented those strategies with great success, gaining visibility and respect in the marketplace for our solutions.

Promotional Planning: Determined promotional strategies and themes, and coordinated implementation of those themes through a variety of media. Developed public relations, media and communication plans. Coordinated press demos and interviews at trade shows.

Business Leadership: Built marketing and training programs from the ground up for a new business unit and for a start-up company. Planned and managed promotional and trade show budgets. Managed project activities to fulfill strategies within budget. Initiated and implemented new programs for training, trade shows and seminars, partnership brokering, and Web-based information services. Led project activities for development of a new Intranet and for developing a strategy for Intranet forms. Managed product release and drove new product features for software company.

Intranet/Knowledge Management: Organized and indexed product development documentation for intranet deployment. Managed content generation, review and upkeep for total intranet and for smaller projects within the intranet.

Writing: Wrote and edited sales collateral for computer software and services solutions, including technical papers, data sheets, brochures, customer case studies, direct mail, press releases, scripted presentations, and Web site content. Designed and wrote electronic newsletters for two companies. Wrote and edited on-line training materials.

Design and Layout: Redesigned Web site and designed extranet for technology company. Redesigned company literature to present a more compelling image. Developed logos, ads and promotional pieces for several companies. Web graphics resource for Intranet client. User interface design for intranet forms, interactive newsletters and knowledge management portals.

Event Management: Determined comprehensive strategies for each trade show season, tying those strategies to overall promotional strategies. Coordinated show activities with sponsor organizations and partner companies. Implemented show strategies through booth design and layout, signage, hospitality events, demos, and promotions.

Training: Initiated customer training programs in two companies. Responsibilities included staffing, scheduling, pricing, business plan development, proposal development, and budget management. Developed training courses and job aids. Delivered classroom training, facilitated workshops, and coached individuals. Wrote and edited on-line training materials and formatted for Web delivery.

Application Knowledge: Training and experience in Microsoft Word, Excel, and PowerPoint for Mac and PC (Office 97); Adobe PageMaker, PhotoShop, and Illustrator; QuarkXPress; Corel PhotoPaint, Microsoft Project and Access, and Microsoft FrontPage.

2000-Present  PTC/Windchill Division, Arden Hills, MN

Knowledge Manager

Managed development library and documentation on corporate intranet. Worked with users to assess needs and test usability. Evaluated technologies to determine best deployment of information. Coordinated and tracked document revisions to ensure that content is updated.

 

1999-2000  Prairie Development, Inc., Bloomington, MN

Marketing Manager

Developed and implemented communication plans for small software company. Rewrote and redesigned product literature and Web site. Designed customer area of Web site. Planned and initiated user group and user advisory board. Provided both strategic planning and implementation of trade shows. Directed product release and determined feature content of future products.

 

1998-1999  Dayton Hudson Corporation (Target), Minneapolis, MN

Collaborating with subject matter experts to write and edit content for the Merchandising Intranet. Formatting content and posting to Intranet using Microsoft FrontPage. Project leadership for new Intranet site development and for Web forms project.

1997 - 1998 PDM Information Company, Avon, MA (Minnesota office)

Responsible for marketing, sales, and business development for start-up company. Developed and implemented programs to benefit both vendors and customers of computer technology for Engineering applications at an industry-wide level. Negotiated initial contracts in two pioneer areas, training and partnership brokering. Advanced industry knowledge of company solutions through trade shows, customer newsletter, sales collateral, and Web site. Primary writer and designer for sales collateral. Participated in development of training modules for a major PDM vendor.

1979-1997 Control Data Systems, Arden Hills, MN

Conceptualized and implemented promotional themes carried out through literature, trade shows, direct mail, ads, and Web site. Planned and managed $90K budget for trade shows and promotions. Established and implemented trade show strategies, providing on-site show management and liaison with sponsors and partners. Primary writer of product literature, customer profiles, promotional brochures, press releases, and direct mail pieces. Focal point for communication with key industry analysts, strategic partners, and trade press. Developed and implemented initial training program for divisional solutions, including development of business plan and P&L. Participated in product planning and launch activities for Intranet product.

Negotiated pricing and delivery with vendors of computer peripheral and network products. Developed reseller channels for alternate sourcing. Managed product inventories, reducing total disk inventory by 60% within a year without sacrificing ability to deliver product. Coordinated department activity in pre-implementation testing of a new business system, meeting all goals for implementation. Developed training courses and job aids. Delivered classroom training, demos, and one-on-one coaching to peers.

Coordinated product review sessions to identify changing business climates and market factors affecting build/buy activity of computer peripherals at each stage of their lifecycle. Anticipated potential risks to product availability and took proactive steps to reduce those risks.

College of St. Benedict, St. Joseph, MN – Bachelor of Arts, Psychology

Computer Training (Earle Brown Center and Science Museum of Minnesota): Adobe Illustrator 6.0, Adobe PageMaker 6.5, Adobe PhotoShop 4.0, QuarkXPress 3.3, Microsoft FrontPage (Beginning-Advanced), Java Basics