|
The Internet and International Marketing research was originally undertook as completion of the MSc degree in International marketing at the University of Strathclyde.
Abstract The Internet has shown tremendous growth in recent years, and most of the major players in the consumer good industry have launched their Internet presence.
This paper analyses the use of the Internet by selected fmcg multinational companies for international marketing communications.
This document is based on the research undertaken in partial fulfilment of the Degree of Master of Sicence in International Marketing at Strathclyde University. What's next?
|
