With The Right Place, Bryan White delivers the breakthrough record his fans have been anticipating. It showcases White as a singer/songwriter whose artistry has reached new heights, producing a first single, "Love Is The Right Place," that has taken off faster than any of his prior releases, including his career-launching hit "Someone Else's Star."

     Already a multi-platinum artist with a string of five No. 1 hits and a mantel full of awards, White proves again on The Right Place why he is regarded as a master stylist, by wrapping his impressive vocals around 10 expertly crafted gems.

     "His sense of self and style as an artist have always been extraordinary, but in the past year, Bryan has taken his gift to a different level," says Asylum Records Co-President and White's co-producer Kyle Lehning. "It has been a treat to watch him develop, and every time I get in the studio with him, I'm impressed by what he
brings to the table."

     For White, the studio is a proving ground: "The song is the most important thing. It is born with the writer and grows up in the studio. I'm there with my producers to make the song believable and deep. It is the most important thing to me. I am not going to be able to communicate the real meaning of a song if I can't make it believable."

     As a result, White is a relentless perfectionist, although his effortlessly pure vocals never betray that. White's creativity stems from his determination to build a career, rather than just score hits.

     White has co-written hits for other artists, including the Top 5 "I Don't Believe in Goodbye" for Sawyer Brown and "Imagine That" for Diamond Rio--both featured on the artists' greatest hits packages--and he contributes three collaborations to The Right Place.

     His popularity with fans, critics and the entertainment industry has garnered the highly likable 23-year-old Oklahoman platinum albums for Bryan White and Between Now and Forever, in addition to numerous awards including the ACM Top New Male Vocalist and the CMA Horizon Award. The nominations continue with White's recent inclusion in the top male vocalist ranks along with Vince Gill, George Strait and Alan Jackson.

     The oldest child of two professional musicians, White was born to entertain. His great-grandmother was a popular square dance caller in Oklahoma. His grandfather, Wilford White, auctioned everything from antiques to cattle in Oklahoma City and gave White some early career advice: "You've got to have rhythm, a lot of endurance and a strong throat."

     But it was his mother who put him on the road to country at age 10 when she took him to a show she opened for Loretta Lynn. "That show pretty much set me on fire," says White.

     White's parents divorced amicably when he was young, but no matter which household he visited, music was all around. White honed his percussive chops on cardboard boxes and pots and pans until his parents bought him his first drum set at age five. He was on stage before he reached his teens. At age 17, Bryan switched
to guitar, began writing songs and made the decision to make music his profession
with a gutsy move to Nashville after high school graduation in 1992.

     "I grew up listening to everything, but it was the country stuff that hit me right here," White says, pointing to his heart. "Nobody ever discouraged me. My family was really supportive. They said, 'Okay, if that's what you want, here's $500; now get after it.' Reality hit when they started sending me money every other week."

     Things moved fast. Within three months, he landed a songwriting and management deal with Glen Campbell Music and GC Management, the same companies that launched Alan Jackson's career, and he was introduced to Asylum's Kyle Lehning by Billy Joe Walker, Jr. (Lehning and Walker have produced all of White's albums).

     Lehning thought White was eminently talented and great looking but a little young at 18. Lehning told him to write for a year, then come back. White sang demos for $40 a pop and sold t-shirts for Liberty Records' country band Pearl River.

     He signed a deal with Asylum in 1993. At the start of his career, White opened shows acoustically for Pam Tillis, Tracy Lawrence and Diamond Rio. Later he hired members of Pearl River as his band. The musicianship, camaraderie and exuberance between White and his players bring his stage show to a new level, leaving his fans screaming for more. He continues to develop his performance, opening a highly successful '97 tour with Vince Gill.

     White has taken the weight of celebrity in stride, but not for granted. After the tragic Oklahoma City bombing in April 1995, White raised more than $75,000 to provide scholarships for children injured or orphaned in the blast in his hometown. Now that the children are assured of their college education, White is turning his energy toward raising money for a memorial to be built on the site. He has participated in benefits for Cerebral Palsy, the T.J. Martell Foundation, the Cystic Fibrosis Foundation, "Country CARES," the Native American Clothing Drive and St. Jude Children's Research Hospital.

    White says the events of the last year have helped him develop a broader perspective and overall sense of maturity, and he brings that experience to The Right Place.

     "My accomplishments are far from over," he says. "One of the things I want to do is reach a larger audience. My goal is to pull people into country music who weren't there before. Country music and traditional family values have been part of me my whole life. If I were to go anywhere else with my music, I'd be betraying something about myself. This is where I belong."