Max Jayapaul's MBA Stuff Page

    Business administration and management is a highly sought-after skill in a technology oriented and competitive workforce.  The field has evolved from an analytical study to one that put more emphasis on managing the most important asset of an organization, its employees.  MBA covers not only the individual's analytical skill but also his or her interpersonal skills which is important in building efficient teams.  I am currently doing my part-time MBA at the Zicklin School of Business, Baruch College, part of the City College of New York based in Midtown Manhattan, courtesy of my employers, AEGIS Insurance Services.

    I hope to use the business skills that I learn in my MBA course to better understand the various processes that take place within an organization and leverage this in my current field of work.  Further, I hope to improve my interpersonal skills in working with and building an efficient team.  The MBA skills will also prove to be useful in any entrepreneurial endeavor that I may take in the future.

    One of the main difference between the MBA program at Baruch and my undergraduate degree at Karunya in India is the emphasis of team work.  This approach fits well with the corporate environment here in the United States.  Another interesting fact about the US based MBA program is their emphasis on real world examples.  As you will see the following sections, most of the case studies are based on real company problems.  I dedicate this page to my wonderful team-mates and my professors at Baruch. If you have any comments, please email me.

Marketing Management (Spring 2002) Management: A Behavioral Approach (Spring 2002)

Financial and Management Accounting (Summer 2002)

Marketing Management (Spring 2002)

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    Examination of the nature and fundamentals of marketing management. The course focuses on the development of a marketing plan and the functional tools available to the marketing manager to implement the plan. It draws specific attention to the planning, organizing, directing, and controlling of the marketing function.

Professor: Michael Chattalas

Team members: Meg Carey, Julie Longmuir, Kate Lynch, Rani Maron, Liz Sansone

Case Studies

Xerox Corp. case study - Gaining market share by improving customer satisfaction doc (130KB)

Colgate-Palmolive case study - Market positioning strategy for a new toothbrush product line doc (155KB) ppt (380KB)

Cunard case study - Marketing communications strategy and brand repositioning doc (224KB) ppt1 (2.2MB) ppt2

 

Management: A Behavioral Approach (Spring 2002)

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    Survey of major concepts, models, theories, and research from social sciences such as psychology, sociology, anthropology, and social psychology. Application of knowledge from behavioral sciences in traditional functional fields and in the area of organizational analysis. Analytical and conceptual in nature, the course focuses upon personal, interpersonal, and social system aspects of human behavior in organizations.

Professor: Elizabeth Douthitt

Team members: Meg Carey, Julie Longmuir, Kate Lynch, Rani Maron, Michael Poss

Presentation - Work-life issues and solutions. doc (174KB) ppt (351KB) survey

 

Financial and Management Accounting (Summer 2002)
 

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    Preparing people in organizations to work with financial statements and other accounting information. Topics include development of the accounting system, how key accounting alternatives can influence interpretation, and identification and analysis of key disclosures. Managerial accounting coverage includes the analysis of fixed and variable costs, product costs, relevant costs, investment decisions, and budgetary planning.

Last Updated on 13 June 2002