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Contrast Contrast is what pulls your eye into the page. Contrasting elements guide your eyes around the page and creates a hierarchy of information that enables you to quickly pull out what you need. Contrast can be type that is bigger, bolder or a very different style. It can be different colors, graphic signposts or a spacial arrangement. To be effective, contrast must be strong. If elements are to be different, make them different to the extreme. Create a focal point on your page by using contrast. Something must be a dominating force with the other elements following a hierarchy from that point down. There are times when you don't want contrast on the page, most often when you are presenting continuous text. You do not want to interrupt the reading process by throwing contrast into it - including links. Links are a form of contrast by virtue of their color, their underline, and their interruptive status. Remember, a link will often cause someone to leave your page before they are finished reading the entire article. If you want someone to read through an entire piece let the page be bland and uninterrupted. Source: The Non-Designer's Web Book by Robin Williams and John Tollett, Peachpit Press, Berkley California |
